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In 2016 Bartle & Gibson is making a significant shift in the technologies we use to communicate with our customers. Over the past several months we have been working together with a division of database provider, Oracle Corporation, called Elequa to bring Bartle & Gibson a new email communications platform. This platform will fundamentally change the way in which we communicate product & supplier changes, industry news, sales, promotions and branch events. Our hope is that this initiative, titled BG Connect, will become the new hub that improves customer engagement with us, our suppliers and our industry as a whole. 

Value to Customers

Customers will be able to select from 6 different topics including: Featured Products, Bi-Weekly Deals/Specials, News (industry & company related), Product Announcements, Upcoming Events, Factoids.

The information that customers select will then be further customized by two variables: Their physical location (eg. Bi-weekly deals for Northern Alberta will differ from those offered in British Columbia) and secondly, the industry in which the customer operates (eg. Plumbing customers will receive plumbing content instead of electrical content and vice versa).

Content Strategy (Plumbing)

Content Strategy (Plumbing)

BG Connect will offer an unique opportunity to grow product and brand awareness for our supplier partners. Each segment of BG Connect will be separated by supplier advertisements available for featuring products, services, brands, lines or any information a vendor may want to communicate with our Bartle & Gibson customers. Vendor ads are then linked to content pages that host additional content about the feature that is being advertised. These pages subsequently offer an additional opportunity for engagement.

Sample mock-up only. Actual design may differ.

Sample mock-up only. Actual design may differ.

The BG Connect communication strategy aims to fulfill an acknowledged need to provide reliable communications, as a whole, to our customers. We are anticipating its implementation in Fall 2016, and we look forward to working with you in this endeavour.

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